Hypnotherapy Audio Production refers to the art and science of generating Hypnotherapy CDs and audio files for sale to the general public and to give to your clients.

A lot has changed since the advent of tape-recorders both in terms of patient expectations and in terms of the available technology. Many patients expect high quality CD recordings and may be unable to play audio cassettes even if they wanted to.

The objective of this course is to equip you with all the knowledge and information that you need in order to generate high-quality CDs mainly using your PC or Mac. The non-computer based options will be discussed in passing - the emphasis will be on PC based setups (Mac based setups are more or less identical).

This Masterclass will appeal to the technically minded wanting to fill gaps in their knowledge as well as technical novices that just want to get up and running quickly. You do not need to have the latest and best equipment and you do not need to expensive audio gear to generate good quality audio CDs.

Current / future Practitioner Diploma students will find that the course will enable them to rapidly and easily generate the recording(s) required for their exam.

You will leave the course with a very comprehensive set of reference notes supported by web based resources, including software downloads, and exactly what to buy and where. Technical detail will be included in the appendices for advanced users which is available via the support site.

The day will be as interactive as possible with multiple live demonstrations of the techniques / issues being discussed.

At most venues Bill will be around after the lecture with software installation disks. So if you want to bring your laptop along to see what your system can do then please feel free.

In detail, the course will cover:

Introduction to audio recording to ensure a level playing field

• The basic ingredients
• Terminology used

Getting up and running quickly using a PC (or Mac)

• Microphone type selection, positioning and interfacing
• Sound cards
• Basic software recording, special effects, editing and sequencing (merged V non-merged tracks V mixed)
• CD Production (CD writing) software
• CD labelling and testing
  • The main software options will be compared (free and purchased)
• Copy prevention, copyright (and insurance issues very briefly)
• Speaker systems

More advanced options for higher quality productions

• Microphone pre-amps
• Mixing consoles and mixer based special effects
• Software based mixing (via full duplex sound cards)
• More advanced software editing
• Ultra high quality options

Problem solving

• Recording level issues (microphone mismatch / balanced V unbalanced / signal to noise ratio ...)
• Interference (pops, clicks, hum, ground earth noise, ...) Sibilence (ssss sounds) issues
• Volume maximisation
• Duplex V non-duplex / feedback isuues
• Compression / over editing issues
• Bit-depth V Sampling rate V Hz V quality V disk space issue
• Hard drive / memory issues and fragmentation
• CD recording quality V speed issue
• CD lifetime / compatibility issues

Other options

• Handheld recorders
• No computer required CD writing options
• MP3 Players
• Bilateral (left-right panning) audio and EMDR

Intro to web based sales techniques

• Basic CD purchase by credit-card via a web page explored
  • Example: Hypnotherapy CD sale via PayPal
• Pod Casting
• Pay to download
  • Example: Instant download after purchase of files using PayPal
• Pay to stream
• Web based audio (embedding / linking / streaming / ...)

If you are interesting in attending this Masterclass then please complete the form above and we will let you know when it has been scheduled.

Frequently asked questions

Q: What are the web based resources?
A: Essentially a mini-website requiring a userid / password to access it

Q: Will it cover how to setup a web shop in detail?
A: eCommerce options will be overviewed during the course with copy and paste code examples available via the support site. The course covers the big picture - the support site covers the low level technical detail.

Q: How technical do you need to be to benefit?
A: Willingness to learn and experiment is more important than pre-existing knowledge. Some level of basic computer literacy is however required. If you know what a mouse is then you can probably benefit.

Q: What's the minimum I need in terms of equipment?
A: A computer with a working sound card with the capacity to record and a CD writer if you want to generate CDs yourself.

Q: Can anyone attend? Do you have to be an LCCH student or BSCH registered?
A: Anyone at all may attend which is also true for most (if not all) other Masterclasses.

Q: Is there help available to setup my system? A bit like a clinic?
A: Yes. This is available at the rate of £20 per hour in London.

BILL FROST BSc(Hons), PDCHyp, NLP-MP, MBSCH. Bill migrated to hypnotherapy from the defense / information technology management sectors having trained with the LCCH. He has been involved in various hypnotherapy research projects including the development of a series of computer based NLP / EMDR tools to assist therapists. He has practices in Central London and in High Wycombe and is a US trained NLP Master Practitioner. Bill also lectures in the UK and abroad for the LCCH, produces and markets his own hypnotherapy CDs, and operates a small-scale recording service for other therapists.